Cursive Ardup 1 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, expressive, modern, handmade, handcrafted feel, friendly tone, display impact, brand voice, brushy, calligraphic, upright slant, smooth, rounded.
A lively brush-script with a consistent rightward slant and crisp, high-contrast strokes that move between thick downstrokes and fine, tapering hairlines. Letterforms are narrow and vertically oriented, with rounded terminals and frequent entry/exit strokes that create a flowing rhythm. The texture feels inked and slightly gestural rather than mechanical, with occasional stroke flicks and soft curves that keep the line energetic. Numerals and capitals follow the same brush logic, with simplified shapes and tapered starts/finishes that read cleanly at display sizes.
Works best for logos, product packaging, posters, and social media graphics where the brush texture and slanted rhythm can carry personality. It also suits short headlines, pull quotes, invitations, and menu or café-style titling, especially when set with generous tracking and ample line spacing.
The overall tone is warm and approachable, balancing confident brush energy with a neat, controlled handwriting feel. It communicates informality and friendliness without becoming overly playful, making it suitable for contemporary lifestyle and personal branding aesthetics.
Designed to emulate quick, confident brush lettering with a tidy, modern finish—prioritizing expressive strokes and clear readability in short phrases. The set appears aimed at adding an personable, handcrafted voice to display typography while keeping forms simple enough for repeatable use.
Capitals are prominent and expressive, providing strong word-shape cues, while lowercase maintains a steady baseline with modest loops and minimal ornamentation. Spacing appears tuned for connected-script flow, though not every letter fully joins, giving a natural handwritten cadence. The short lowercase proportions relative to capitals emphasize a punchy, headline-forward personality.