Serif Other Deru 2 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, editorial, playful, vintage, whimsical, friendly, punchy, attention, nostalgia, expressiveness, warmth, display impact, bracketed, rounded, flared, soft terminals, calligraphic.
A very heavy, high-contrast serif with an energetic rightward slant and noticeably soft, rounded modeling. Strokes swell into bulb-like joins and taper into small, bracketed serifs, giving the letterforms a sculpted, almost hand-cut feel rather than a rigid, mechanical one. Curves are full and slightly irregular in rhythm, with compact counters and broad, weighty bowls that create strong texture in lines of text. Figures share the same bold, curvy construction and feel integrated with the alphabet.
Best suited to display settings where strong personality is an asset: headlines, posters, packaging, and brand marks that want a vintage-leaning, playful voice. It can work for short editorial callouts or subheads, but the dense texture suggests avoiding long passages at smaller sizes.
The overall tone is upbeat and theatrical, combining old-style warmth with a cheeky, decorative swagger. It reads as nostalgic and personality-driven, with a friendly softness that keeps the heaviness from feeling severe.
The design appears intended to deliver a bold, attention-grabbing serif with a nostalgic, decorative flair—mixing high-contrast, calligraphic cues with rounded, friendly shaping to create memorable, characterful typography.
At text sizes the dense weight and tight counters create a dark, assertive color, while the italic angle and bouncy curves add motion. The ampersand is especially ornamental and sets an expressive, display-forward character for the system.