Slab Square Ikli 1 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Rooney' by Jan Fromm (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sportswear, retro, confident, sporty, headline, lively, impact, movement, nostalgia, emphasis, display, chunky, bracketed, compact, energetic.
A heavy, slanted slab serif with chunky proportions and compact interior counters. The strokes are strongly weighted with modest modulation, and the serifs read as squared slabs with subtly softened/bracketed joins that keep corners from feeling brittle. Letterforms have a forward-leaning, kinetic rhythm and slightly irregular widths, giving lines of text a bouncy, poster-like texture. Numerals and caps share the same dense color and sturdy footing, staying legible through bold, simplified shapes.
Best suited for display typography such as posters, headlines, logos, labels, and packaging where a bold, energetic presence is desired. It can also work well for sports-leaning identities and promotional materials that benefit from a vintage, punchy slab-serif italic.
The overall tone is assertive and upbeat, with a distinctly vintage, sign-painter-meets-athletic feel. Its italic posture and thick slabs communicate motion and confidence, lending a friendly but forceful voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a sturdy slab-serif base while adding motion through an italic stance. Its compact counters, chunky serifs, and lively rhythm suggest a focus on expressive display use rather than quiet text setting.
At larger sizes the dense weight and compact apertures create strong impact; in longer passages it can feel visually insistent due to the tight counters and high black density. The slanted, heavy structure helps create emphasis even without additional styling.