Sans Normal Amkus 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Mute Arabic' by Indian Type Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, headlines, posters, branding, modern, neutral, confident, clean, direct, clarity, versatility, modernization, utility, geometric, monoline, crisp, compact, open counters.
A compact, geometric sans with monoline strokes and clean, squared terminals. Curves are smooth and largely circular, while joins and diagonals are crisp, giving the design a firm, engineered feel. Counters are open and the overall spacing reads even, with sturdy uppercase forms and straightforward, highly legible lowercase and figures.
It performs well in UI labels and product interfaces where clarity and a firm presence are needed. The weight and compact proportions also suit headlines, posters, and wayfinding, while the neutral geometry makes it a flexible option for contemporary branding and editorial subheads.
The tone is modern and matter-of-fact, projecting clarity and efficiency rather than personality-forward flair. Its sturdy weight and tidy geometry feel confident and utilitarian, suitable for contemporary interfaces and straightforward brand communication.
The design appears intended as a practical, modern sans that prioritizes clarity and consistency, using geometric construction and restrained detailing to stay versatile across display and text-like settings.
Numerals appear simple and functional, with clear differentiation between forms and consistent stroke rhythm. The lowercase shows a single-storey “a” and “g,” reinforcing the geometric, contemporary voice and helping readability at smaller sizes.