Serif Normal Bybu 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Cooper BT' by Bitstream, 'Cooper Black' by Linotype, 'Cream' by Monotype, 'Cooper Black SH' by Scangraphic Digital Type Collection, and 'Cooper Black Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, playful, retro, friendly, punchy, cheerful, display impact, warmth, nostalgia, approachability, motion, soft serifs, rounded terminals, ink-trap feel, bouncy, bulbous.
A heavy, right-leaning serif with broad proportions and a softly modeled, slightly uneven rhythm. Strokes are thick with gently tapered joins and rounded corners, creating a cushioned silhouette rather than crisp, sharp detailing. Serifs are small and blunted, often curling or swelling into the stems, and many terminals show teardrop-like bulges that read as an inked, poster-style treatment. Counters stay open despite the weight, and the overall texture is dense but not rigid, with lively curves and a subtly hand-cut feel.
Best suited for headlines, subheads, and short bursts of copy where its bold, rounded serif character can be a visual feature. It works well for packaging, brand marks, and promotional graphics that benefit from a friendly retro tone, and can hold up in larger blocks of display text when generous spacing is available.
The typeface conveys a warm, upbeat personality with a nostalgic, display-forward attitude. Its rounded swelling terminals and buoyant slant feel approachable and a bit whimsical, suggesting vintage advertising and playful editorial styling rather than formal text setting.
The design appears intended as a characterful display serif that combines classic serif structure with softened, swollen terminals for strong impact and approachability. Its forward slant and rounded detailing aim to deliver motion and charm while staying legible at typical headline sizes.
The figures and capitals share the same soft, sculpted treatment, keeping a consistent, chunky color in lines of text. The italic angle is evident in the lowercase and in the sample paragraph, where the letterforms maintain a steady forward motion without becoming calligraphic.