Sans Normal Armen 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP and 'Sofia Pro' by Mostardesign (names referenced only for comparison).
Keywords: ui text, body text, editorial, product design, wayfinding, clean, modern, neutral, friendly, utilitarian, legibility, versatility, clarity, system type, geometric, rounded, monoline, open counters, even rhythm.
A clean, monoline sans with rounded geometry and largely circular bowls. Strokes maintain an even thickness with smooth joins and broad, open apertures that keep counters clear at text sizes. Proportions feel balanced rather than condensed or extended, with straightforward terminals and a consistent, regular rhythm across uppercase, lowercase, and numerals.
This font is well-suited to interface copy, product UI, and general-purpose brand systems where clarity and consistency matter. It also holds up for editorial body text and informational graphics thanks to open counters and an even texture across lines.
The overall tone is neutral and contemporary, leaning friendly through its rounded forms and open spacing. It communicates clarity and approachability without feeling decorative, making it easy to pair with more expressive typography.
The design intention appears to be a dependable everyday sans built around simple geometric foundations, optimized for clear reading and broad applicability rather than stylistic flair.
Uppercase forms read crisp and stable, while lowercase keeps a simple, workmanlike construction that prioritizes legibility. Numerals appear straightforward and consistent with the letterforms, supporting both interface and editorial use.