Serif Forked/Spurred Isja 3 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'MVB Diazo' by MVB and 'Imagine Pro' by Salamahtype (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, rugged, industrial, western, poster, retro, impact, vintage texture, condensed display, rugged character, spurred, tapered, notched, compressed, blocky.
A heavy, compressed serif with prominent forked/spurred terminals and small mid‑stroke nicks that create a carved, notched silhouette. Stems are thick and largely uniform, with minimal contrast and tight internal counters, while rounds (O, C, G) stay compact and sturdy. Serifs are short and chunky rather than delicate, often ending in wedge-like cuts; joins and terminals show purposeful irregularity that reads as distressed without becoming chaotic. Lowercase forms keep a tall x-height and compact bowls, maintaining a dense, vertical rhythm across text and display settings.
Best suited to posters, bold headlines, branding marks, and short promotional copy where its spurred terminals and chiseled texture can read clearly. It also fits packaging and signage that want a vintage-industrial or Western voice, especially when set with generous tracking or ample whitespace.
The overall tone feels rugged and workmanlike, evoking stamped lettering, wood type, and hand-cut signage. Its spurs and notched edges add a slightly rebellious, vintage bite that leans toward Western and industrial atmospheres rather than refined editorial typography.
The design appears intended to deliver maximum impact in a condensed footprint, using forked/spurred terminals and carved notches to introduce character and a tactile, stamped feel. It prioritizes recognizability and attitude in display contexts while maintaining a consistent, upright rhythm across the alphabet and figures.
In longer lines the dense weight and narrow proportions produce a dark, compact texture; the notches and spurs become a defining texture element at display sizes and can begin to visually merge at very small sizes. Numerals follow the same stout, carved logic, with simplified shapes that favor impact over openness.