Print Hubik 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Primana Pro' by RMU (names referenced only for comparison).
Keywords: posters, packaging, kids, headlines, stickers, playful, casual, friendly, quirky, handmade, hand lettering, casual branding, playful display, craft feel, informal tone, brushy, rounded, chunky, bouncy, irregular.
A chunky, hand-drawn italic print with rounded, brush-like strokes and softly irregular contours. Letterforms show noticeable wobble and variable stroke edges, with subtle flare at terminals that suggests a marker or dry-brush tool. Proportions are compact and slightly condensed in places, while widths vary from glyph to glyph, creating a lively rhythm. Counters are generally open and generous, and the numerals share the same informal, slightly slanted construction and uneven baseline feel.
Best suited to short, prominent text such as posters, headlines, labels, and packaging where a friendly handmade feel is desirable. It also works well for children’s materials, casual branding, and craft or DIY-themed graphics, particularly at medium to large sizes where the brushy edges can be appreciated.
The overall tone is upbeat and approachable, with a deliberately imperfect, doodled energy. Its bouncy slant and chunky forms feel humorous and informal, lending a warm, handmade character rather than a polished typographic voice.
The design appears intended to mimic quick, confident hand lettering with a marker/brush feel—prioritizing personality and warmth over strict consistency. Its bold, rounded forms and playful irregularities aim to create an informal, attention-getting texture for display use.
The texture-like unevenness in stroke boundaries becomes part of the visual identity, especially in larger sizes. The slant and varying letter widths create a lively word shape, but the irregularity can add visual noise in long passages or at small sizes.