Sans Normal Kelev 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hero Sandwich Pro' by Comicraft (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, energetic, casual, sporty, friendly, impact, motion, approachability, modernity, oblique, chunky, bouncy, rounded, lively.
A heavy, oblique sans with compact, rounded counters and broadly curved bowls paired with crisp, angled terminals. Strokes are consistently thick with minimal modulation, creating a solid silhouette and strong color on the page. The letterforms lean decisively forward and feel slightly bouncy in rhythm, aided by varied character widths and open, simple construction. Numerals and capitals follow the same robust geometry, with smooth curves and occasional wedge-like cuts that keep edges lively rather than mechanical.
Best suited to short, high-impact settings such as headlines, event posters, display typography, logos, and packaging where a bold, energetic voice is desirable. It can also work for sports- or youth-oriented branding and promotional graphics, especially at medium to large sizes where the oblique rhythm reads clearly.
The overall tone is upbeat and informal, with a forward-leaning momentum that reads as active and approachable. Its bold mass and rounded shapes give it a friendly, confident presence suited to attention-grabbing messaging rather than quiet neutrality.
Likely designed to deliver a bold, modern sans voice with built-in motion and friendliness, combining rounded construction with assertive weight for strong visibility. The variable widths and lively terminals appear intended to keep words dynamic and expressive in display use.
The italic slant is integral to the design (not merely a shear), and the shapes maintain clarity through large counters and straightforward joins. In longer text, the strong weight and lively spacing create a distinctive, poster-like texture that benefits from generous leading.