Sans Normal Jubel 15 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts, 'FF Good' and 'FF Good Headline' by FontFont, and 'Alergia Grotesk' by Machalski (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, sporty, dynamic, confident, friendly, modern, attention, momentum, brand impact, distance legibility, geometric, oblique, rounded, compact, high-impact.
A heavy, obliqued sans with broad proportions and smooth, geometric construction. Strokes stay largely uniform, producing sturdy silhouettes and crisp counters, while rounded curves dominate bowls and numerals. Terminals are mostly straight and clean, and the slant creates a forward-leaning rhythm without adding calligraphic modulation. The lowercase shows a single-storey "a" and "g" with open, simple forms, and the figures are wide and bold with clear, utilitarian shapes.
Best suited to large-scale display use where impact and momentum matter—posters, campaign headlines, sports and event graphics, and bold brand moments. It can also work for short UI labels or signage when a strong, forward-leaning emphasis is desired, though its heft and slant may feel dominant in long-form reading.
The overall tone is energetic and assertive, with a forward motion that feels sporty and promotional. Its weight and width read as confident and contemporary, while the rounded geometry keeps it approachable rather than severe.
Designed to deliver a high-impact, modern sans voice with built-in motion. The combination of wide stance, heavy weight, and clean geometry suggests an intention to be attention-grabbing and legible at a distance, while remaining friendly through rounded forms.
The strong diagonal stress from the oblique posture becomes more pronounced in sequences of verticals (like "ill" or "111"), giving lines a fast, streamlined texture. Wide capitals and generous curves make short words and initials feel especially emphatic.