Sans Superellipse Usso 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'House Sans' and 'House Soft' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logotypes, industrial, tech, sporty, confident, utilitarian, impact, modernize, systemize, strengthen, clarify, rounded corners, squared bowls, geometric, compact apertures, sturdy.
A heavy, geometric sans with superellipse construction: round forms read as rounded rectangles with consistently softened corners and fairly uniform stroke weight. Counters are compact and mostly closed, giving letters a dense, solid silhouette, while horizontals and verticals feel straight and engineered. Curves transition quickly into flats, producing squared bowls in characters like B, D, O, and P, and a crisp, blocky rhythm in text. Numerals follow the same rounded-rect geometry, with strong, stable proportions and minimal detailing.
Best suited to headlines, posters, signage, and packaging where a strong, compact voice is needed. It can work well for logotypes and wordmarks that want a modern, engineered feel, and for UI or labeling contexts when set large enough to keep the tight counters from clogging.
The overall tone is tough and modern, with an industrial, equipment-label clarity that also nods to athletic and automotive branding. Its dense shapes and squared rounding feel purposeful and controlled rather than friendly or calligraphic.
The letterforms appear designed to combine maximum impact with controlled geometry, using superellipse curves to create a modern, machined look that stays consistent across caps, lowercase, and numerals. The likely intent is a sturdy display sans that remains clean and systematic while still feeling contemporary and brand-forward.
The design’s tight apertures and compact internal space increase punch at display sizes, while the rounded corners prevent the bold mass from feeling harsh. Uppercase forms appear particularly uniform and modular, reinforcing a constructed, system-like feel across headings and short strings.