Sans Normal Bomob 4 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, posters, branding, authoritative, classic, confident, institutional, readability, authority, tradition, editorial tone, stability, bracketed serifs, high readability, open apertures, sturdy stems, generous counters.
This typeface presents sturdy, full-bodied letterforms with clear bracketed serifs and a steady vertical stress. Strokes are broadly even with subtle modulation, and curves are smoothly rounded with generous counters that keep forms open at larger and medium sizes. Capitals feel stately and stable, while the lowercase shows traditional proportions with distinct, legible shapes (notably the two-storey-style construction cues in forms like the a/g region and a clear, upright rhythm overall). Numerals are weighty and highly readable, with rounded bowls and strong horizontal terminals that maintain a consistent color in text.
It performs well for headlines and subheads where a strong, classic presence is needed, and it can also support short-to-medium passages in editorial layouts thanks to its open counters and steady rhythm. The robust shapes and clear numerals make it suitable for book covers, posters, and brand applications that benefit from a traditional, authoritative tone.
The overall tone is confident and editorial, suggesting reliability and tradition rather than novelty. It feels at home in contexts that call for seriousness, clarity, and a slightly formal voice.
The design appears intended to deliver a dependable, traditional reading experience with a pronounced, confident voice. Its forms prioritize clarity and stability while retaining a refined, bookish character appropriate for display and editorial typography.
The spacing and sidebearings appear balanced for paragraph setting, producing an even typographic color without excessive tightness. Rounded joins and softened terminals help prevent the heavy weight from feeling brittle, keeping the texture smooth in continuous reading.