Script Yidoj 7 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, retro, lively, warm, handwritten warmth, casual display, retro flavor, approachability, brushy, rounded, looping, bouncy, informal.
A right-leaning handwritten script with rounded forms and a brush-pen feel. Strokes stay fairly even in thickness, with soft terminals and occasional tapered starts/finishes that suggest quick, confident lettering. Letterforms are compact and slightly condensed, with rhythmic, springy curves and prominent loops in characters like g, y, and j. Connections are implied by the cursive construction and entry/exit strokes, producing smooth word shapes without excessive ornament.
Well-suited to short-to-medium display settings where a human, approachable voice is needed—brand marks, packaging callouts, café or boutique signage, posters, and social graphics. It also works for subheads or pull quotes when set with enough size and line spacing to preserve its cursive rhythm.
The overall tone is personable and upbeat, reading like neat everyday handwriting. Its energetic slant and looping descenders give it a nostalgic, mid-century sign-painting or diner-menu friendliness, while still remaining clean and controlled.
The design appears intended to mimic natural brush-script handwriting in a tidy, repeatable way, balancing expressive loops and slant with a restrained stroke weight and consistent cadence for reliable display use.
Spacing appears tight and coherent in text, creating strong horizontal flow and consistent texture. Capitals are simple and open rather than highly flourished, helping headings feel informal but readable; numerals follow the same handwritten logic with rounded bowls and slanted stress.