Sans Normal Guded 10 is a light, very narrow, monoline, upright, short x-height font.
Keywords: display, posters, packaging, kids, social, friendly, playful, casual, hand-drawn, approachable, humanist warmth, casual display, playful branding, hand-lettered feel, rounded, condensed, loopy, informal, quirky.
A slim, rounded sans with a consistent stroke and softly tapered terminals that feel marker-like. Forms are tall and tightly set with narrow proportions, while curves stay open and slightly elastic, giving letters a gentle wobble without looking messy. Counters are compact and oval, ascenders are long, and the overall rhythm is airy and vertical; the lowercase shows a notably small x-height relative to the tall ascenders. Figures follow the same narrow, rounded construction, keeping a light, even color in text.
Well-suited to short display lines, posters, packaging, labels, and cheerful brand accents where a friendly, handcrafted voice is needed. It can also work for UI headings or captions at larger sizes, but its narrow build and small x-height favor headlines and concise text over dense body copy.
The font conveys a warm, handmade friendliness—more like neat hand-lettering than a rigid geometric design. Its tall, narrow silhouettes and soft curves read as playful and approachable, lending an easygoing, conversational tone.
The design appears intended to offer a clean, condensed hand-lettered sans that feels personable and modern, balancing simple construction with just enough irregularity to avoid a mechanical look.
Round letters (like o, e, c) stay slightly squashed vertically with smooth joins, while straight strokes (like l, i, t) remain simple and understated. The uppercase maintains a clean, uncomplicated structure, and the overall set prioritizes charm and legibility over strict uniformity.