Sans Normal Wumuh 2 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'FF Marselis' by FontFont, 'Glober' by Fontfabric, 'Epoca Pro' by Hoftype, and 'Engrez' by Indian Type Foundry (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, social graphics, friendly, casual, approachable, playful, informal, approachability, warmth, handmade feel, casual readability, rounded, soft, humanist, hand-drawn, bouncy.
This sans serif has softly rounded, slightly irregular strokes that feel human-made rather than mechanically geometric. Curves are generous and corners are blunted, with small variations in stroke edge and terminal shaping that create a gentle, hand-drawn texture. Proportions lean open and readable, with compact bowls and simple construction across uppercase and lowercase; counters stay clear and letters maintain an even, relaxed rhythm in text.
It works well for cheerful branding, kid- and family-oriented materials, packaging, and short headlines where warmth is more important than strict neutrality. The open shapes also suit social graphics and lightweight interface labels, especially at medium sizes where the soft details remain clear.
The overall tone is warm and easygoing, with a friendly, approachable personality. Its subtle wobble and softened forms give it a playful, conversational feel that reads as informal without becoming chaotic or overly novelty-driven.
The design appears intended to deliver a personable, modern sans with hand-crafted softness—keeping familiar sans proportions while adding rounded terminals and slight irregularity for friendliness and charm.
In continuous text, the letterforms keep a steady baseline while retaining small idiosyncrasies in curves and joins, which adds charm but also makes it feel less corporate. Numerals match the same rounded, simplified styling, supporting cohesive use in short UI labels or headlines.