Sans Normal Jurur 1 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, energetic, modern, playful, emphasis, movement, approachability, display impact, oblique, rounded, soft terminals, open counters, single-storey.
A heavy, right-leaning sans with rounded construction and smooth, continuous curves. Strokes are thick and fairly even, with gentle modulation and softened terminals that keep the color dense without feeling sharp. Counters are open and generous, and the forms favor simple, single-storey shapes (notably in the lowercase) with compact joins and a slightly bouncing rhythm. Numerals are sturdy and legible, with broad curves and clear silhouettes that hold up well at display sizes.
Best suited to headlines, posters, and short-form messaging where its weight and oblique stance can do the work of emphasis. It also fits branding and packaging that call for a friendly, active voice, and it can perform well in sporty or youth-oriented identities when used at medium to large sizes.
The overall tone is confident and energetic, with a sporty, forward-leaning presence. Its rounded shapes add approachability, while the weight and slant communicate motion and emphasis, making it feel lively rather than formal.
This font appears designed to deliver bold, forward motion with approachable curves—combining strong emphasis with friendly, rounded geometry. The simplified, open forms suggest an intention to stay readable while projecting energy in display settings.
The design’s slanted axis and rounded terminals create a continuous flow across words, producing strong emphasis in headlines. Spacing appears comfortable for a heavy style, helping avoid clogging in tight interior spaces, especially in the lowercase and numerals.