Sans Normal Lylid 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'EF Diamanti Condensed' by Elsner+Flake, 'Argumentum' by Kostic, 'American Auto' by Miller Type Foundry, 'Fact' by ParaType, and 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, merchandise, sporty, retro, energetic, confident, playful, grab attention, express motion, brand impact, retro sport, oblique, slanted, dynamic, bulky, rounded.
A heavy, oblique sans with compact, rounded counters and a pronounced forward slant. Strokes are thick and sturdy with gently tapered joins and rounded terminals, giving forms a soft-edged, muscular look rather than a rigid geometric feel. Curves are full and circular (notably in O/C/G and the numerals), while diagonals and cross-strokes show angled cuts that heighten motion. Spacing appears relatively tight in running text, creating a dense, punchy texture well suited to short lines and large sizes.
Best suited to display roles where impact and motion matter: posters, punchy headlines, sports and event branding, and bold packaging callouts. It also works well for short bursts of copy such as subheads, labels, and promotional banners, especially when you want a compact, high-energy typographic block.
The overall tone is bold and kinetic, evoking sporty signage and retro display typography. Its forward lean and chunky proportions communicate speed and impact, while the rounded shapes keep the voice friendly and approachable rather than aggressive. The result feels lively and attention-grabbing, with a distinctly headline-driven personality.
The design appears intended to deliver maximum visual punch in a friendly, rounded way, combining a strong oblique stance with soft curves for approachable emphasis. Its consistent slant and compact counters suggest a focus on energetic branding and attention-first display typography rather than long-form reading.
Uppercase forms read solid and stable, while the lowercase introduces more distinctive, slightly quirky silhouettes (single-storey shapes and compact bowls) that add character in text. Numerals are similarly hefty and rounded, matching the letterforms closely for cohesive headline setting. The italic angle is consistent across the set, contributing to a strong sense of rhythm and directional flow.