Sans Normal Pagut 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, bold, modern, impact, approachability, brand tone, legibility, display, rounded, soft, chunky, compact, sturdy.
A heavy, rounded sans with broad proportions and smooth, blunted terminals. Curves are generously circular and counters are open, producing a soft, approachable texture even at very large sizes. Strokes stay visually even throughout, with minimal modulation, and joins feel sturdy rather than sharp. The lowercase shows compact, robust forms with a single-storey “a” and “g,” while the overall rhythm reads stable and energetic due to the wide set and strong fill.
This font is well suited to headlines, posters, packaging, and brand marks where a warm, high-impact sans is needed. It also works for signage and short UI callouts when set with ample size and spacing, keeping shapes clear and friendly.
The tone is upbeat and friendly, projecting confidence without feeling rigid or technical. Its rounded geometry and thick silhouettes give it a playful, approachable voice suited to attention-grabbing messages and brand-forward typography.
The design appears intended to deliver maximum presence with a rounded, approachable construction—balancing strong display impact with simple, highly legible letterforms. Its geometry suggests a focus on modern brand communication and bold editorial or promotional typography.
Spacing appears comfortable for a display-oriented style, helping dense text stay readable despite the heavy weight. Numerals are bold and simplified with wide forms that match the letterfit, supporting clear, high-impact number-heavy settings.