Sans Contrasted Pubi 3 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, retro, poster, authoritative, sporty, impact, compact fit, vintage feel, brand mark, attention, condensed, vertical stress, ink-trap, notched, squared.
A very heavy, condensed display face with carved-in notches and tapered joins that create a punchy, high-impact silhouette. Strokes are mostly straight and vertical with rounded terminals on some forms, while counters tend toward narrow, vertical ovals. The design shows pronounced stroke modulation and stress, plus distinctive cut-ins at shoulders and joins that read like ink traps or stencil-like bites. Lowercase forms keep a tall x-height and compact apertures, and the numerals follow the same blocky, compressed rhythm for a cohesive texture in setting.
Best suited for headlines, posters, and large-format editorial moments where strong presence and a distinctive texture are desired. It can also work well for branding, packaging, and signage that benefits from a compact, high-impact wordmark style.
The overall tone is bold and assertive with a retro-industrial flavor. Its notched detailing and compressed stance give it a poster-era confidence—part athletic headline, part vintage machinery label—aimed at attention and impact rather than subtlety.
The design appears intended to deliver maximum visual weight in a narrow footprint while adding character through cut-in details and strong vertical stress. It targets display typography where memorability and punch are more important than long-form readability.
In text, the dense spacing and narrow counters create a dark, energetic color that works best when given room to breathe. The distinctive notches become a key identifying feature at larger sizes, while at smaller sizes they may visually merge into the heavy stems.