Serif Normal Mogar 11 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Scotch' by Positype (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, fashion, editorial, dramatic, refined, classic, luxury branding, editorial display, classic refinement, high impact, bracketed, sharp, crisp, calligraphic, sculpted.
This serif shows a sculpted, high-contrast build with thick vertical stems and hairline connections that create a crisp, sparkling texture. Serifs are fine and sharply pointed with subtle bracketing, and many joins taper into wedge-like terminals that feel carefully chiseled rather than mechanical. Proportions lean toward wide, display-friendly capitals and a steady, readable lowercase with compact counters and decisive stroke endings. The overall rhythm alternates strongly between heavy masses and razor-thin strokes, producing a lively, elegant pattern across words and lines.
Best suited to headlines, deck copy, magazine and editorial settings, and brand applications where elegance and contrast are desirable. It also fits packaging and promotional graphics that benefit from a premium, high-impact serif, especially when set with generous size and comfortable spacing.
The tone is polished and theatrical—confident, luxurious, and a little formal. Its sharp hairlines and refined serifs evoke editorial sophistication and high-end branding, with a classic backbone that still reads as contemporary in large sizes.
The design appears intended to deliver a luxury editorial voice: a conventional serif structure refined with dramatic contrast, sharp hairlines, and sculpted terminals for strong presence in display typography while retaining a familiar text-seriffed readability.
In the sample text, the strongest visual character comes from the hairline horizontals and diagonal transitions, which add sparkle but also make the lightest strokes feel delicate at smaller sizes or on low-contrast backgrounds. Numerals and uppercase forms carry a particularly stately presence, with pronounced thick–thin modulation that emphasizes verticality and contrast.