Sans Other Guna 7 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, packaging, logotypes, industrial, military, stencil, brutalist, techno, stencil effect, graphic impact, industrial voice, systematic texture, geometric, angular, segmented, blocky, compact.
A heavy, geometric sans with a pronounced stencil construction: most strokes are built from solid rectangular slabs interrupted by narrow vertical or diagonal breaks. Counters are simplified and often squared-off, with many letters reading as segmented shapes rather than continuous outlines. The overall drawing is rigid and architectural, with tight apertures, clipped corners, and a consistent system of notches that creates a strong, repetitive rhythm across the alphabet and numerals.
Best suited to display use such as posters, headlines, branding marks, and packaging where the stencil pattern can be read clearly. It also works well for signage-inspired graphics, industrial themes, and sci-fi or tactical interfaces, especially in large sizes or high-contrast layouts.
The font projects an industrial, utilitarian tone—suggesting labeling, equipment markings, and engineered surfaces. Its segmented cuts add a tactical, mechanized edge that feels assertive and no-nonsense, leaning toward a rugged, fabricated aesthetic rather than friendly neutrality.
The design appears intended to translate a stencil/marking logic into a contemporary geometric sans, prioritizing impact and a consistent cut system over conventional readability. It aims to deliver a strong, manufactured look that remains systematic across letters and numbers.
In running text the repeated stencil gaps become a dominant texture, so the design reads best when its strong patterning is an asset. Diagonal joins and internal splits can make some characters feel intentionally cryptic at small sizes, while larger settings emphasize the crisp geometry and graphic punch.