Sans Normal Uldev 13 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, headlines, magazines, branding, classic, literary, refined, formal, readability, tradition, editorial tone, authority, clarity, humanist, calligraphic, bracketed, sharp, crisp.
This typeface shows clear serif construction with bracketed joins and gently flared, calligraphic stroke endings. Strokes move from sturdy verticals into tapered curves, creating a controlled, moderate contrast and a crisp rhythm across text. Proportions are relatively compact with tight sidebearings, and rounded letters (O, C, e) are slightly oval rather than perfectly geometric. Lowercase forms are traditional and readable, with a two-storey “g,” a compact “e,” and short, sturdy serifs that keep word shapes well defined.
It works well for editorial layouts, book typography, and magazine text where a traditional voice and strong readability are needed. The compact proportions and crisp detailing also make it suitable for headlines, pull quotes, and brand typography that aims for a classic, established feel.
The overall tone is classic and editorial, with a bookish seriousness that feels suited to long-form reading. Its sharp terminals and disciplined proportions lend a refined, slightly authoritative voice—more traditional than casual, and more literary than corporate.
The design appears intended to provide a traditional reading face with a controlled, modernized crispness—balancing classic serif forms with compact spacing and clean, consistent drawing for reliable text setting and editorial display.
In the sample text, the face maintains a steady baseline and consistent texture, with capitals that feel dignified without becoming overly ornamental. Numerals are clear and sturdy, and the punctuation and spacing in running text support a clean, composed paragraph color.