Serif Normal Vuraf 12 is a very light, narrow, very high contrast, upright, normal x-height font.
Keywords: editorial, fashion, luxury branding, headlines, display type, elegant, refined, classical, elegance, editorial impact, luxury tone, high-fashion styling, hairline, delicate, crisp, graceful, stylish.
This serif typeface is built around extremely fine hairlines and sharp, clean terminals, creating a distinctly delicate texture on the page. Strokes transition dramatically from thin to thick, with pointed wedge-like serifs and a sculpted, calligraphic feel in curves and joins. Capitals feel tall and poised with generous interior space, while the lowercase maintains a measured rhythm and slightly tapered stems that emphasize precision. Numerals follow the same high-contrast logic, with slender links and pronounced thickened curves that read as formal and display-oriented.
Best suited for editorial headlines, fashion spreads, luxury branding, and other display applications where its hairline details can be preserved. It can also work for short, high-impact text such as pull quotes, invitations, and refined packaging, especially in print or high-resolution digital contexts.
The overall tone is polished and luxurious, evoking contemporary fashion and high-end editorial design. Its crisp contrast and restrained detailing convey sophistication and seriousness, with a slightly dramatic, showpiece quality suited to premium branding.
The design intent appears to be a modern, high-fashion interpretation of a traditional serif, prioritizing elegance, sharpness, and visual drama through extreme contrast and precise finishing. It aims to deliver a premium, editorial voice rather than utilitarian body-text robustness.
In text settings the hairlines become a defining feature, producing a bright, airy color and a distinctly “glossy magazine” impression. The high contrast suggests it will be most at home when given sufficient size and reproduction quality so the finest strokes remain intact.