Script Famo 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Blair' by ITC, 'Genesee JNL' by Jeff Levine, 'MVB Embarcadero' by MVB, and 'Conthey' and 'Interlaken' by ROHH (names referenced only for comparison).
Keywords: headlines, logos, packaging, posters, signage, friendly, retro, playful, bold, energetic, hand-lettered feel, display impact, branding warmth, fast readability, rounded, brushy, connected, soft terminals, compact caps.
A heavy, brush-like italic script with rounded strokes and soft, blunted terminals that keep the texture smooth and solid. Letterforms show a consistent forward slant and a lively baseline rhythm, with many lowercase characters joining naturally while still reading as clear individual shapes. The capitals are simplified and sturdy rather than ornate, pairing well with the more flowing lowercase. Numerals are equally weighty and slightly stylized, matching the script’s rounded, painted feel.
This style works best for short to medium display text such as headlines, logos, product packaging, posters, and storefront or event signage where a bold handwritten character is desired. It can also support emphatic pull quotes and social graphics, especially when set with generous line spacing to let the slanted forms breathe.
The overall tone is upbeat and approachable, with a casual hand-painted confidence. Its bold, rounded movement evokes mid-century signage and sporty branding, giving text a warm, personable voice that still feels punchy and attention-getting.
The design appears intended to deliver a confident, hand-lettered script that reads quickly at display sizes while preserving the warmth and motion of a brush-drawn mark. It balances simplified uppercase forms with more connected lowercase to provide a versatile, brand-friendly handwritten voice.
Spacing looks tuned for display use, with dense color and tight internal counters that hold up as a strong silhouette. The script connections are selective and practical, emphasizing readability over decorative flourish while maintaining a continuous handwritten cadence.