Serif Normal Ihmos 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, reports, classic, literary, formal, authoritative, text readability, traditional tone, editorial utility, typographic neutrality, bracketed, oldstyle numerals, diagonal stress, open counters, crisp serifs.
A classic serif with bracketed, wedge-like serifs and a steady, moderately modulated stroke. Curves show a gentle diagonal stress, with rounded bowls and open apertures that keep text color even in paragraph settings. Capitals are stately and slightly narrow with crisp terminals, while the lowercase maintains familiar book-face proportions and clear rhythm. The numerals appear oldstyle (text figures), with varied heights and prominent descenders that blend naturally with lowercase texture.
Well-suited to book interiors, essays, and editorial layouts where sustained readability and an even typographic color are priorities. It also fits formal communications such as reports, programs, and academic material, and can serve as a dependable serif for headings when set with generous size and tracking.
The overall tone is traditional and literary, projecting seriousness and credibility without feeling overly ornate. It reads as calm and established, with a quiet elegance suited to long-form, information-dense typography.
The design appears intended as a conventional, general-purpose text serif that prioritizes comfortable reading, familiar proportions, and a polished, traditional voice. Its moderated contrast and classic detailing aim to perform reliably in paragraphs while retaining enough character for editorial typography.
Details such as the ball terminal on the lowercase “j,” the sturdy crossbars, and the tidy joins contribute to a refined, print-oriented texture. Spacing appears balanced for continuous reading, with consistent serif treatment across rounds and stems.