Outline Umsi 9 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logos, packaging, retro, circus, collegiate, playful, decorative, display impact, vintage flavor, signage style, brand personality, inline, slab serif, rounded, layered, shadowed.
A decorative serif with slab-like terminals and an inline/outlined construction that creates a double-contour effect around each stroke. Letterforms are broad and open, with relatively even stroke presence and softly rounded joins that keep the geometry smooth rather than sharp. Counters are generous, the baseline and cap-height feel steady, and the overall rhythm is bold and graphic due to the repeated parallel outlines and occasional internal bridging. Figures and capitals carry the same inline treatment, giving the set a cohesive, display-oriented texture.
Best suited to headlines, wordmarks, and short phrases where the inline outline can be appreciated. It works especially well for posters, event graphics, storefront-style signage, and packaging that aims for a vintage or show-poster mood. For body text, it will be most effective in larger sizes where the interior outlining doesn’t visually close up.
The inline outline treatment and slabby serifs evoke vintage signage, fairground posters, and classic American display typography. It feels upbeat and attention-getting, with a confident, slightly theatrical tone that reads as nostalgic rather than formal.
Designed to deliver a bold display presence through an outlined, inline construction paired with sturdy slab serifs. The goal appears to be high impact and a classic show-card or sign-painting flavor, prioritizing character and branding over neutral readability.
The doubled contours add visual density and can create a shimmering texture at smaller sizes, while the wide stance and large counters help maintain clarity in short headlines. The styling is consistent across uppercase, lowercase, and numerals, making mixed-case settings feel intentionally decorative rather than purely text-like.