Serif Normal Vumad 2 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, elegant, refined, fashion, luxury tone, editorial polish, display clarity, modern classicism, hairline, delicate, crisp, calligraphic.
A delicate modern serif with razor-thin hairlines and pronounced thick–thin modulation, creating a crisp, polished texture on the page. Serifs are fine and sharply bracketed-to-unbracketed in feel, with tapered terminals and precise joins that read as carefully drawn rather than mechanical. Capitals are tall and poised with generous internal space (notably in O, Q, and C), while the lowercase keeps a measured, readable rhythm with compact bowls and clean, controlled curves. Numerals follow the same refined construction, mixing straight stems with thin cross-strokes and open counters for an airy, luxury-like presence.
Best suited for display settings such as magazine headlines, luxury branding, packaging, and refined editorial pull-quotes where its fine detailing can be appreciated. It can work for short to medium text at comfortable sizes and with adequate reproduction quality, especially in print or high-resolution digital contexts.
The overall tone is sophisticated and high-end, projecting an editorial and fashion-oriented voice. Its extreme delicacy and crisp contrast feel formal and composed, lending an understated drama suited to premium branding and polished typography.
The design appears intended to deliver a contemporary, high-fashion serif voice: high contrast, airy spacing, and sharp finishing that emphasizes elegance and hierarchy in layouts. It prioritizes visual refinement and a premium feel over ruggedness, aiming to elevate titles and brand expressions with a clean, modern classicism.
In text, the light hairlines create a bright, sparkling color with clear vertical emphasis, while round letters remain smooth and restrained rather than overly soft. The ampersand and punctuation inherit the same fine detailing, reinforcing a cohesive, carefully finished style.