Sans Normal Amraj 1 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Animo' by Durotype, 'Grafical' by Halbfett, 'Aestetico' by Latinotype, and 'Pulp Display' by Spilled Ink (names referenced only for comparison).
Keywords: headlines, branding, ui labels, signage, posters, modern, friendly, clean, confident, approachable, clarity, modern branding, legibility, neutral utility, approachability, rounded, geometric, open apertures, large counters, even color.
A geometric sans with rounded curves and an even, solid stroke presence. Proportions feel balanced and contemporary, with generous counters and open apertures that keep forms clear at a glance. Terminals are clean and mostly straight-cut, while bowls and circular letters stay smooth and regular, producing a consistent rhythm across upper- and lowercase. Numerals are similarly sturdy and legible, with simple, no-nonsense construction suited to display and interface settings.
This font is well suited to headlines, logos, and brand systems that want a contemporary, approachable sans. The open forms and generous counters also make it a good choice for UI labels, navigation, and short blocks of text where clarity at varied sizes is important. It can carry signage and poster work effectively thanks to its strong, even presence.
The overall tone is modern and friendly, with a confident, straightforward voice. Its rounded geometry reads approachable rather than severe, making it feel calm and dependable for everyday communication.
The likely intention is a modern, geometric workhorse that balances friendliness with firmness. It aims to deliver high legibility and a clean silhouette for contemporary branding and on-screen typography without relying on decorative features.
The design leans on clear geometry and stable verticals, giving text a steady texture in paragraphs while still looking strong in headlines. The shapes prioritize clarity over idiosyncratic detailing, keeping the style versatile and brand-neutral.