Sans Normal Asdud 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, signage, editorial, product labeling, neutral, modern, clean, friendly, utilitarian, legibility, neutrality, versatility, clarity, rounded, open apertures, geometric, even rhythm, low contrast.
A clean sans serif with softly rounded curves and low stroke contrast. The design balances geometric construction with subtly human proportions: bowls are near-circular, counters stay open, and joins are smooth without sharp terminals. Uppercase forms are straightforward and stable, while lowercase shapes maintain clear differentiation and an even reading rhythm. Numerals follow the same rounded, consistent logic and sit comfortably alongside the letters.
This font suits everyday typography where clarity and a calm, modern presence are needed—UI labels, app and web text, short-form editorial, product information, and straightforward signage. Its even texture and open forms help it stay readable across a range of sizes, from compact UI copy to larger headings.
The overall tone is neutral and modern, with a gentle friendliness created by the rounded curves and open shapes. It feels practical and contemporary rather than stylized, supporting a clear, unobtrusive voice in text and interface contexts.
The design intention appears to be a general-purpose sans serif that prioritizes legibility and consistency, using rounded geometry to soften the tone while keeping letterforms simple and dependable.
Spacing appears measured and consistent, contributing to steady texture in paragraphs. Several forms emphasize clarity through open apertures and uncomplicated terminals, giving the face a crisp, no-nonsense appearance without becoming cold.