Sans Normal Asnik 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mazzard' and 'Mazzard Soft' by Pepper Type and 'Soin Sans' and 'Soin Sans Pro' by Stawix (names referenced only for comparison).
Keywords: ui text, body copy, signage, product branding, editorial, clean, modern, neutral, friendly, efficient, versatility, legibility, clarity, neutrality, modernity, geometric, rounded, open apertures, monoline, high legibility.
A clean sans with largely geometric construction and smooth, circular bowls. Strokes are mostly monoline with minimal modulation, and terminals tend to finish in straightforward, slightly softened cuts. Uppercase forms are crisp and stable, with broad curves in C/G/O and simple, even horizontals in E/F/T. Lowercase follows a contemporary, single-storey a and g, with open counters and a gently rounded e; ascenders are straight and uncluttered, and the overall texture stays even across lines of text.
It performs well for interface labels, dashboards, and general body text where clarity and even color are priorities. The clean geometry and open counters also suit wayfinding and signage, and it can support straightforward brand systems that want a contemporary, neutral sans.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from the rounded bowls and open shapes. It reads as practical and unobtrusive rather than stylized, giving it a neutral voice suited to everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency across mixed-case text and numerals. Its geometric underpinnings and restrained details suggest an aim for broad usability across digital and print contexts without calling attention to itself.
The numerals share the same circular/elliptical logic as the letters, with a clear, open 4 and a rounded 0 that matches the caps’ O. Curves and joins remain consistent across the set, supporting a steady rhythm in paragraph settings.