Slab Square Dyrud 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, packaging, posters, branding, book covers, friendly, rustic, retro, folksy, bookish, warm readability, vintage print feel, characterful slab, slab serif, bracketed serifs, soft curves, ink-trap feel, lively rhythm.
This slab serif shows sturdy, block-like serifs paired with rounded joins and gently swelling curves, giving the letterforms a solid but not rigid presence. Strokes are fairly even with moderate contrast, and many terminals finish in flat slabs that feel slightly softened rather than sharply machined. The design mixes straight, structural stems with lively curved details, creating a subtly irregular, hand-touched rhythm while remaining consistent and readable. Numerals and lowercase maintain a compact, workmanlike proportioning, with distinctive curves and occasional spur-like details that add character without becoming decorative.
Well-suited to editorial headlines and subheads, book and magazine styling, and projects that want a vintage-leaning slab serif with friendliness. It also fits packaging, labels, and brand systems that benefit from a sturdy, handcrafted-printed feel. In display sizes it can carry personality in posters and titles, while in paragraph settings it can support readable, characterful text.
The overall tone is warm and approachable, with a nostalgic, small-town editorial flavor. It reads as practical and trustworthy, but with enough personality to feel human and slightly playful. The mix of sturdy slabs and rounded detailing gives it a classic, printed-page vibe rather than a sleek contemporary one.
The design appears intended to blend the dependable structure of a slab serif with softened, slightly quirky details that evoke letterpress and traditional print. It aims for a balance of readability and charm—serious enough for editorial use, but distinctive enough for branding and display.
In text, the letterspacing and rounded internal shapes help maintain clarity, while the chunky serifs add a strong horizontal cadence across lines. The face feels especially expressive in larger sizes where its curved terminals and small idiosyncrasies become more apparent, yet it remains stable enough for sustained reading.