Serif Normal Umrak 15 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, invitations, elegant, refined, classical, luxury tone, editorial clarity, display refinement, classic revival, hairline, didone-like, vertical stress, crisp, airy.
A delicate, high-contrast serif with hairline serifs and pronounced thick–thin modulation. Curves are smooth and taut, with mostly vertical stress and finely tapered terminals that keep counters open and shapes uncluttered. Uppercase forms feel stately and spacious, while the lowercase maintains a restrained, text-ready rhythm with narrow joins and crisp serif brackets. Figures follow the same refined logic, mixing slender stems with generous rounds for a composed, upscale texture.
Best suited to display typography such as magazine headlines, mastheads, pull quotes, and refined branding where contrast and delicacy can be appreciated. It can also work for short-form editorial text or captions when set with comfortable spacing and used in good reproduction conditions.
The overall tone is poised and luxurious, projecting a polished, editorial voice. Its fine detailing and sharp contrast suggest sophistication and formality, with a quiet sense of drama suited to premium contexts.
The design appears intended to deliver a contemporary, premium serif voice rooted in classical high-contrast models. Its main goal is to provide a polished, attention-commanding texture for sophisticated layouts while maintaining clean, legible letterforms in mixed-case settings.
At larger sizes the hairlines and sharp transitions become a key part of the personality, giving the type a shimmering, couture-like finish. The sample text shows a calm, even cadence in mixed case, with clear differentiation between rounded and straight-sided forms and a distinctly elegant silhouette in capitals.