Sans Normal Ekbog 3 is a very light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, headlines, fashion, packaging, elegant, airy, refined, contemporary, refined italic, premium tone, soft minimalism, editorial voice, calligraphic, slanted, delicate, clean, high-waisted.
A very light, italic sans with a smooth, drawn feel and restrained contrast. Strokes are thin and consistent, with tapered terminals and gently rounded joins that keep curves soft rather than rigidly geometric. Proportions are tall and slightly narrow in many letters, with long ascenders/descenders and open counters that maintain clarity at larger sizes. The rhythm is fluid and forward-leaning, and the figures follow the same delicate, curved construction for a cohesive text color.
Best suited to headlines, decks, pull quotes, and short-to-medium editorial passages where its delicate stroke weight and italic flow can read as intentional and luxurious. It also fits branding and packaging that benefit from a refined, contemporary tone, especially at display sizes where the thin strokes and open counters stay crisp.
The overall tone is poised and tasteful, leaning toward fashion/editorial sophistication rather than utilitarian neutrality. Its slant and tapering endings add a subtle handwritten energy, giving the face a polished, premium voice without becoming ornamental.
The design appears intended to provide a minimalist italic voice with added warmth—combining clean sans construction with subtle calligraphic tapering for an elevated, editorial-ready texture.
Uppercase forms stay clean and uncluttered, while lowercase introduces more personality through curved entry/exit strokes and lively descenders (notably in letters like g, j, p, and q). The design favors graceful spacing and smooth word shapes, producing an airy texture in running text.