Script Etkih 12 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, signage, retro, friendly, confident, playful, nostalgic, impact, warmth, nostalgia, branding, energy, brushy, rounded, bouncy, swashy, compact.
A heavy, brush-like script with rounded terminals and smooth, continuous curves. The forms lean forward with a consistent rightward slant and a soft, inflated silhouette, with bowls and joins that read as painted rather than constructed. Stroke endings are tapered or teardrop-like, and capitals feature modest swashes and looped entry strokes without becoming overly ornate. Lowercase spacing is compact and rhythmic, creating a bouncy texture; numerals match the same thick, curvy, slightly calligraphic structure for cohesive display use.
Best suited to display settings such as logos, product packaging, poster headlines, storefront or menu signage, and short promotional lines. It works especially well when you want a bold script that remains friendly and legible at a glance, rather than delicate or highly ornamental text.
The overall tone feels retro and upbeat, balancing bold confidence with a casual, friendly charm. Its soft curves and brushy weight give it a warm, approachable personality that suggests mid-century signage and classic packaging more than formal calligraphy.
Designed to deliver a bold, brush-script voice with smooth connectivity and a lively, forward-moving rhythm. The emphasis appears to be on strong impact and approachable character, with enough flourish in capitals to add personality without sacrificing clarity.
At larger sizes the counters and inner curves stay readable, while the dense weight and lively joins can visually fill in at smaller sizes. The slanted, connected rhythm makes it most effective where a continuous flow is desired, and the expressive capitals are a natural focal point for short phrases.