Sans Contrasted Goto 7 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, logos, posters, game ui, tech branding, techno, industrial, arcade, sci-fi, assertive, digital aesthetic, display impact, modular construction, futuristic tone, angular, geometric, blocky, chamfered, modular.
A square-constructed, modular sans with heavy, rectilinear stems and frequent chamfered corners. Counters are largely rectangular and tightly controlled, with openings kept crisp and mechanical; several forms use squared bowls and notch-like joins that emphasize a pixel/plotter-like rhythm. Diagonals appear selectively (e.g., on V/W/X/Y/K) and are cut with the same hard-edged logic, maintaining a consistent grid-based texture across caps, lowercase, and numerals. Spacing reads compact and punchy, with dense black shapes and short, flat terminals that keep the silhouette strictly geometric.
Best suited to display settings where strong geometric silhouettes and a digital-industrial character are an asset—headlines, posters, packaging, logo marks, game/arcade UI, and tech or esports branding. It can also work for short labels and navigation elements where a bold, engineered voice is desired, especially at medium to large sizes.
The overall tone is retro-digital and machine-driven—more arcade cabinet and industrial labeling than editorial typography. Its sharp corners and modular construction feel engineered and tactical, projecting a confident, no-nonsense voice with a distinctly futuristic/tech flavor.
The design appears intended to translate grid-based, hardware-era aesthetics into a clean, contemporary display sans. Its modular outlines, squared counters, and chamfered cuts prioritize impact and a consistent techno texture over softness or calligraphic nuance.
Distinctive details include a square, boxed feel in rounded letters (O/Q/D) and a mix of straight and angled cuts that add motion without softening the geometry. The lowercase echoes the caps closely, reinforcing a uniform, constructed texture in running text, while the numerals keep the same blocky, display-forward logic.