Serif Normal Onru 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, book covers, retro, storybook, friendly, western, rustic, display impact, vintage flavor, warmth, personality, bracketed, bulbous, soft, ink-trap, decorative.
A heavy, compact serif with strongly bracketed, flared serifs and rounded stroke endings. The letterforms show pronounced contrast between thick main strokes and finer interior joins, with softened corners and subtly scooped or notched transitions that create a carved, slightly inky texture. Counters are relatively tight and rounded, and many terminals finish with small teardrop-like bulbs, giving the face a lively, hand-touched rhythm despite its upright structure.
Best suited for display typography such as headlines, posters, labels, and packaging where its sculpted serifs and buoyant terminals can be appreciated. It can also work for short passages like pull quotes or chapter openers, especially in contexts aiming for a vintage or folksy atmosphere.
The overall tone feels nostalgic and characterful, with a warm, informal confidence. Its chunky shapes and whimsical terminals evoke vintage print—part circus poster, frontier signage, or storybook titling—balancing sturdiness with charm rather than strict formality.
The design appears intended to deliver an attention-grabbing, classic serif voice with extra warmth and flair—combining traditional serif construction with playful, ornamental terminals for impactful, readable display setting.
The font’s distinctive personality comes from its terminal treatment and the repeated concave notches at joins and cross-stroke connections, which add sparkle at display sizes. Numerals match the letters’ weight and curvature, maintaining the same bracketed serif language and rounded, slightly exaggerated forms.