Print Ruga 10 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, packaging, social media, headlines, kids content, playful, friendly, casual, lively, handmade, handmade feel, casual voice, brush energy, approachability, brushy, rounded, soft, bouncy, organic.
A bold, brush-pen style print with rounded terminals and smooth, slightly slanted strokes. Letterforms show gentle wobble and width variation that mimics natural hand pressure, with compact counters and a generally low x-height relative to the capitals. Curves are prominent and corners are softened, giving the alphabet a cohesive, marker-like rhythm; spacing feels informal with subtly uneven proportions that add character while remaining readable.
Well-suited to informal display settings such as posters, event promos, packaging accents, and social graphics where a personable voice is needed. It also works for short headlines or pull quotes, especially when you want hand-drawn energy without full script connectivity.
The font reads warm and approachable, with a cheerful, conversational tone. Its bouncy shapes and soft endings suggest spontaneity and a handmade charm, leaning more fun than formal.
The design appears intended to capture the look of quick brush lettering in a clean, repeatable font—prioritizing personality, warmth, and bold presence over strict geometric consistency.
Capitals are sturdy and prominent, while lowercase forms keep a simplified, print-like construction rather than connecting. Numerals follow the same rounded, brushed logic, staying weighty and friendly for display and short bursts of text.