Print Irdew 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: kids, posters, packaging, headlines, crafts, playful, friendly, casual, whimsical, youthful, handmade feel, approachability, playfulness, strong silhouette, rounded, bubbly, soft, chunky, hand-drawn.
A rounded, hand-drawn print with chunky strokes and softly inflated curves. Letterforms lean slightly and show organic irregularities in stroke edges, terminals, and internal counters, giving a lively, sketched-in-marker feel. Proportions are variable and intentionally uneven, with compact apertures and simplified shapes that favor bold silhouettes over crisp detail. Spacing reads open and forgiving, supporting a buoyant rhythm in words and short lines of text.
Best suited to short display copy such as posters, invitations, stickers, packaging callouts, and children’s or hobby-oriented materials. It works well for informal headlines and brand accents where warmth and personality are more important than typographic precision.
The overall tone is cheerful and approachable, with a lighthearted, kid-friendly energy. Its wobbly consistency and plump forms evoke casual notes, craft projects, and playful branding rather than formal communication.
The design appears intended to mimic quick, confident hand lettering made with a thick marker—prioritizing friendly presence, strong silhouettes, and a casual, approachable voice.
Distinctive rounded terminals and slightly bouncy baselines add personality, while the simplified construction keeps forms recognizable at display sizes. The dense, inked-in look can reduce fine-detail clarity in small sizes, especially where counters are tight.