Serif Normal Itho 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book titles, luxury branding, posters, elegant, classical, refined, dramatic, elegance, condensed economy, editorial clarity, classic authority, bracketed, hairline, vertical stress, crisp, tall.
A tall, narrow serif with pronounced thick–thin contrast and crisp hairline detailing. Stems are strongly vertical with a clear vertical stress, and the serifs are fine and bracketed, giving terminals a sharp, polished finish rather than a blunt slab feel. Proportions are condensed across both cases, with relatively compact sidebearings and an overall vertical rhythm that reads cleanly in lines of text. Curves and joins are tightly controlled, and the numerals follow the same refined, high-contrast logic for a consistent typographic color.
Well suited to editorial typography where a refined, high-contrast serif is desired—magazine headings, pull quotes, and book or journal titling. It can also support upscale branding and packaging where a condensed, elegant voice is helpful, and it has enough structure to work in short passages of text when set with comfortable spacing and size.
The tone is formal and cultivated, with a fashion-and-editorial kind of poise. Its tight proportions and sharp contrast add a slightly dramatic, premium feel, suggesting classic book typography filtered through a more display-leaning elegance.
The design appears intended to deliver a classic serif voice with heightened contrast and condensed proportions, balancing traditional readability cues with a more fashion-forward, display-aware presence.
Uppercase forms present a stately, elongated silhouette, while the lowercase maintains a disciplined, traditional construction with clear counters and controlled apertures. In the sample text, the combination of narrow widths and strong contrast creates a crisp texture that emphasizes verticality and lends punch to capitals and numerals.