Serif Other Vuly 3 is a bold, normal width, low contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, labels, gothic, heraldic, vintage, dramatic, authoritative, heritage feel, display impact, signage voice, brand character, blackletter, octagonal, chamfered, angular, high-shouldered.
A decorative serif with a blackletter-influenced, highly angular construction. Strokes are heavy and mostly monoline, with frequent chamfered corners and clipped terminals that create an octagonal, carved look. Capitals are tall and blocky with pronounced vertical emphasis, while the lowercase maintains a high x-height and compact counters; bowls and joints are squared rather than rounded. Spacing reads moderately tight in text, producing a dense, rhythmic texture with strong vertical beats and distinctive notch-like serifs.
Best suited to display sizes where its chamfered details and blackletter cues can be appreciated—such as posters, headlines, logotypes, labels, and heritage-leaning packaging. It can work for short bursts of text, but its dense texture and angular forms are most effective in titles, mastheads, and branding accents rather than extended reading.
The overall tone feels historic and ceremonial, evoking signage, crests, and traditional printwork. Its sharp facets and dark color give it a stern, authoritative voice that reads as bold and emphatic rather than delicate or conversational.
The design appears intended to deliver a traditional, old-world presence using a simplified blackletter vocabulary translated into sturdy, geometric serif forms. It prioritizes impact, texture, and a carved/engraved silhouette for strong recognition in display settings.
In running text the letterforms form a uniform, poster-like color with minimal sparkle, and several shapes lean toward segmented, engraved geometry (notably in round letters and numerals). The figures follow the same clipped, angular logic, reinforcing a consistent display character across letters and numbers.