Sans Normal Bubid 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Demoise Sans Serif' by Maculinc (names referenced only for comparison).
Keywords: ui text, web, signage, presentations, editorial, clean, modern, neutral, friendly, versatility, legibility, clarity, modern utility, geometric, open apertures, crisp, balanced, minimal.
A clean, geometric sans with even stroke weight and smooth, circular curves. Counters are roomy and apertures stay fairly open, giving the letters a bright, uncluttered texture. Terminals are predominantly straight or gently rounded, with simple joins and consistent vertical stress. Uppercase forms read steady and architectural, while the lowercase keeps a straightforward, contemporary structure; numerals are plain and highly legible with clear distinctions between similar shapes.
Works well for UI copy, web typography, dashboards, and product documentation thanks to its clean forms and consistent rhythm. It also suits signage and wayfinding where quick recognition matters, and performs reliably in slides, posters, and general editorial layouts that need a modern sans without strong stylization.
The overall tone is modern and neutral, projecting clarity more than personality. Its geometry and restrained detailing feel professional and approachable, suitable for everyday interface and brand communication where you want type to stay out of the way.
Designed to be a dependable, general-purpose sans focused on clarity and consistency. The simplified geometry and open forms suggest an intent to remain versatile across sizes and contexts while maintaining a contemporary, straightforward voice.
Spacing appears comfortable and rhythm is even across mixed-case text, supporting long lines without looking cramped. Round letters (O, C, G) show smooth, near-circular construction, while diagonals (V, W, Y) keep a sharp, tidy presence without becoming aggressive.