Sans Normal Ufrav 9 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, magazines, branding, authoritative, refined, formal, classic, elegance, clarity, prestige, timelessness, readability, crisp, sculpted, bracketed, calligraphic, open counters.
This typeface shows strong stroke contrast with crisp verticals and tapered joins, giving letters a sculpted, ink-trap-free look. Curves are smooth and controlled, with open, rounded counters and a steady rhythm across the alphabet. Terminals tend to be clean and slightly flared rather than blunt, and many forms have subtle bracket-like transitions that soften the meeting of stems and curves. Proportions feel balanced and readable: uppercase forms are stately and wide enough to breathe, while lowercase shapes maintain clear differentiation with compact, sturdy stems and rounded bowls.
It performs well in editorial contexts where a refined, high-contrast voice is desired, especially for headlines, pull quotes, and cover titling. The consistent forms and open counters also suit branding applications that need a classic, authoritative tone.
The overall tone is polished and editorial, combining clarity with a sense of tradition. It reads as confident and serious, with an elevated, bookish refinement rather than a casual or playful voice.
The design appears intended to deliver a contemporary, clean reading experience while borrowing the tension and elegance of traditional high-contrast letterforms. Its controlled curves and crisp joins suggest an aim for sophistication and strong typographic presence in display and editorial settings.
Numerals follow the same high-contrast logic, with elegant curves and clear interior spaces that keep figures distinct at display sizes. The sample text shows strong word-shape formation and consistent spacing, producing a clean, composed texture in paragraphs and headlines.