Slab Contrasted Suso 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lagom' by Fenotype, 'Pulpo' by Floodfonts, 'Ernie' by Jim Ford, 'Hernández Niu' by Latinotype, 'MC Eafist' by Maulana Creative, and 'Gintona Slab' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logotypes, western, vintage, assertive, playful, poster-like, impact, nostalgia, attention, branding, display, blocky, bracketed, ink-trap hints, high-ink, chunky.
A heavy, slab-serif display face with broad proportions, large counters, and compact sidebearings that create a dense, impactful texture. The slabs are thick and strongly bracketed, with squared terminals and rounded interior joins that soften the blocky construction. Curves are generous and slightly bulbous in places (notably in bowls and numerals), while horizontals and verticals maintain a steady, sturdy rhythm with a touch of contrast that adds snap to the silhouette. Lowercase forms read robust and slightly quirky, with prominent dots and pronounced hooks on letters like j and y, contributing to an energetic, uneven charm within an overall cohesive build.
Best used for headlines, posters, labels, and signage where strong impact and a vintage slab voice are desired. It can work well for branding and logotypes that want a friendly, bold authority, and for packaging that benefits from a confident, nostalgic punch.
The tone is bold and confident with a distinctly retro, Americana-leaning flavor—suggestive of storefront signage, headline typography, and classic print ephemera. Its friendly rounding and exaggerated slabs keep it from feeling austere, adding a playful, attention-grabbing character suited to expressive branding.
The design appears intended as a high-impact slab-serif for display use, combining sturdy, bracketed serifs with rounded, approachable curves to evoke a classic, vintage sensibility while staying highly legible at large sizes.
At text sizes it produces a dark, high-ink color; the strong slabs and tight spacing amplify presence but can reduce openness in dense paragraphs. Numerals are chunky and decorative, matching the letterforms’ rounded slabs and giving a lively, poster-ready feel.