Serif Normal Ifroh 11 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, formal, trustworthy, readability, tradition, editorial tone, neutrality, text setting, bracketed, transitional, crisp, refined, balanced.
A refined serif with clear bracketed serifs, moderate stroke modulation, and a steady, text-oriented rhythm. The letterforms show open counters and clean, gently tapered terminals, with a controlled, vertical stress that reads evenly across lines. Capitals are well-proportioned and dignified, while lowercase maintains a calm cadence with distinct joins and unobtrusive detailing; numerals follow the same measured, bookish tone with straightforward shapes and stable widths.
Well-suited to long-form reading such as books, essays, and editorial layouts where an even texture and clear word shapes matter. It also fits formal communication—reports, academic material, and institutional branding—especially when a conventional serif voice is desired.
The overall tone is traditional and composed, evoking book typography and editorial authority rather than display dramatics. It feels familiar and dependable, with enough sharpness in the serifs and terminals to suggest care and craft without calling attention to itself.
The design appears intended as a conventional, highly legible text serif that delivers a familiar literary presence. Its moderated contrast, bracketed serifs, and balanced proportions prioritize clarity and consistency for sustained reading.
In paragraph settings the spacing appears comfortable and consistent, supporting continuous reading. The design balances crisp serif edges with slightly softened transitions, giving it a polished look that remains restrained and practical.