Sans Normal Obbab 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Almarose' by S&C Type, 'Arthura' by Seniors Studio, 'TT Norms Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, playful, impact, clarity, approachability, modernity, simplicity, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad, rounded curves and squared terminals that keep forms crisp and graphic. Counters are relatively small for the weight, creating dense, high-ink silhouettes and strong word shapes. Circular letters (O, C, G) are close to true-round with slightly flattened joins, while straight-sided letters (E, F, H, N) feel sturdy and compact. The lowercase uses single-storey a and g, with simple, straight stems and minimal modulation, maintaining a consistent, punchy rhythm across text and numerals.
Best suited for display sizes where its dense shapes and rounded geometry deliver strong impact—such as posters, punchy headlines, product packaging, and bold brand statements. It can also work for short UI labels or signage when a sturdy, friendly emphasis is needed, though the tight counters suggest avoiding very small sizes for long passages.
The overall tone is bold and direct, with a friendly, contemporary warmth coming from its rounded geometry. It reads as energetic and attention-seeking rather than delicate or formal, giving headlines a confident, upbeat voice.
The design appears aimed at creating a versatile, high-impact sans that stays approachable through rounded construction. It prioritizes strong silhouettes, simple construction, and consistent geometry for clear branding and display use.
Diacritics and punctuation are not shown; the sample emphasizes the font’s ability to hold together in large, dense settings. The numerals are robust and simplified, matching the letterforms’ compact, high-impact proportions.