Slab Contrasted Ihhy 7 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, editorial display, sporty, retro, confident, playful, dynamic, attention grabbing, high impact, vintage display, energetic tone, brand presence, bracketed, bulky, rounded, compact, punchy.
A heavy, right-leaning slab serif with broad proportions and strongly bracketed, wedge-like slabs. Strokes are robust with moderate contrast, and terminals often end in blunt, slightly flared cuts that create a chiseled, athletic rhythm. Counters are relatively tight for the weight, keeping silhouettes compact and punchy, while the italic construction introduces forward motion through angled joins and a consistent slant across caps, lowercase, and numerals.
Best suited for large sizes where the slab details and italic motion can carry impact—posters, campaign headlines, sports or event branding, and bold packaging panels. It can also work for short editorial display lines or pull quotes, but the dense weight and tight counters make it less appropriate for extended body text.
The overall tone is energetic and assertive, with a vintage, headline-oriented character that reads as sporty and promotional. Its bold slabs and lively slant give it a confident, attention-grabbing voice that can feel both classic and playful depending on color and spacing.
The design appears intended to deliver maximum visibility and movement through a bold, slanted slab structure—combining classic slab serif sturdiness with a dynamic, advertising-ready presence.
Uppercase forms stay wide and stable, while lowercase shows a more calligraphic italic flow; together they create a distinctive, poster-like texture in longer lines. The numerals match the letterforms in weight and stance, maintaining the same chunky, forward-leaning momentum.