Serif Normal Ulmim 10 is a very light, narrow, very high contrast, upright, normal x-height font.
Keywords: editorial, headlines, fashion, luxury, branding, elegant, refined, airy, elegance, display, hairline, crisp, delicate, calligraphic, bracketed.
A refined serif with razor-thin hairlines, strong thick–thin modulation, and sharply finished terminals. Serifs are small and neatly bracketed, with a calligraphic feel in the joins and curves. The overall rhythm is controlled and vertical, while select letters introduce subtle flourish—such as the curled tail on Q, the lively descenders on g and y, and the high-contrast, sculpted numerals. Counters are open and round, and the narrow proportions amplify the sense of height and precision.
Best suited to magazine headlines, display typography, and premium brand applications where elegance and detail can be appreciated. It can work for short pulls, invitations, and packaging copy when set with ample tracking and comfortable leading, but it is most compelling as a display face rather than dense, small-size reading.
The font conveys a polished, high-fashion tone—cool, confident, and luxurious. Its delicate contrast reads as premium and sophisticated, suggesting upscale editorial design and refined branding rather than utilitarian text work.
The letterforms appear designed to deliver a contemporary take on classic high-contrast serif construction, prioritizing sophistication, sharpness, and stylistic poise. Subtle flourishes in select glyphs add personality without turning the design into a decorative script.
The design relies on fine hairlines and sharp transitions, so it visually benefits from generous sizes and good reproduction conditions. The figures echo the same high-contrast language, with elegant curves and small, crisp terminals that match the letterforms.