Sans Normal Adlog 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Recht' by Mint Type, 'Daikon' and 'Mazzard' by Pepper Type, 'Core Sans A' and 'Core Sans AR' by S-Core, 'Segment' by Typekiln, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: branding, ui, headlines, signage, posters, modern, dynamic, clean, sporty, technical, add motion, maintain clarity, modernize tone, system utility, oblique, geometric, rounded, open counters, high legibility.
A slanted sans with a broad stance and smoothly rounded geometry. Strokes are even and steady, with open apertures and generous counters that keep forms clear at text sizes. Curves are drawn with a geometric, slightly squared-off roundness, and terminals are clean and unembellished. The italic angle is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm, while spacing feels comfortably open and stable.
This font works well for branding systems that need a crisp, contemporary sans with motion, as well as UI and product typography where clarity is important. Its wide proportions and steady stroke texture make it effective for headlines, wayfinding, and short to medium-length text, especially where an active, modern tone is desired.
The overall tone is contemporary and energetic, with a purposeful forward motion that reads as active and efficient rather than decorative. Its smooth, engineered curves and tidy detailing convey a clean, pragmatic voice suited to modern interfaces and brands.
The design appears intended to deliver a modern sans that combines geometric roundness with an italicized, forward-driving stance. It prioritizes clear internal spaces and consistent stroke behavior to maintain readability while adding energy through the oblique construction.
Capitals show a straightforward, constructed feel with rounded bowls and clear interior shapes, while lowercase maintains a simple, readable skeleton with minimal quirks. Numerals match the same slanted structure and rounded geometry, staying consistent in weight and texture for mixed alphanumeric settings.