Print Ruwi 1 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, packaging, menus, social media, headlines, friendly, casual, playful, handmade, approachable, handmade feel, friendly tone, display impact, casual emphasis, brushy, rounded, bouncy, soft terminals, chunky.
A lively handwritten print with a brush-pen feel, built from rounded, softly tapering strokes and gently irregular curves. Letterforms lean forward with a bouncy baseline rhythm and slightly varying glyph widths, giving lines a natural, spoken cadence rather than rigid repetition. Counters are generally open and simplified, with bulb-like joins and terminals that read as pressure-driven rather than geometric. Overall proportions are compact with relatively short lowercase bodies and prominent ascenders/descenders, keeping words dense while still legible at display sizes.
Works best for short-to-medium text where a casual voice is desired—posters, menu headings, packaging labels, social graphics, quotes, and event promotions. It can also function for emphasis in mixed-type layouts, such as callouts, captions, or product names, where a friendly handwritten accent is needed.
The tone is warm and informal, like quick marker lettering used for notes, menus, or packaging callouts. Its energetic slant and soft, chunky strokes suggest friendliness and motion, avoiding sharp or formal cues. The texture feels human and spontaneous, lending a personable, down-to-earth character.
This design appears intended to mimic quick, confident hand-lettering with a brush marker: legible print shapes infused with natural stroke variation and a forward-leaning, upbeat rhythm. It prioritizes personality and visibility over strict uniformity, aiming to communicate informality and approachability in display contexts.
Capitals are straightforward and readable with softened structure, while the lowercase shows more handwriting personality and variation. Numerals follow the same brushy logic, with rounded shapes and simple forms that blend easily into text. The overall darkness and stroke fullness make it stand out strongly on light backgrounds.