Sans Normal Askof 7 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Regnum' by Artisticandunique (names referenced only for comparison).
Keywords: ui labels, wayfinding, dashboards, captions, brand systems, modern, neutral, clean, technical, functional, space efficiency, legibility, neutrality, system use, clarity, geometric, monoline, crisp, compact, straight-sided.
This is a compact, monoline sans with a geometric construction and a tight, efficient fit. Strokes maintain an even thickness with minimal modulation, and curves are cleanly drawn with fairly circular bowls (notably in O/Q and the numerals0/8/9). Capitals are tall and straightforward with simple joins; the lowercase mixes geometric shapes with a slightly humanized feel in letters like a and t, while the g appears single-storey. Terminals are predominantly flat and crisp, counters are open enough for clarity, and overall spacing reads disciplined and consistent in text.
It suits interface typography, navigation and wayfinding, data-forward layouts, and other contexts where a compact footprint and steady texture help maintain readability. It also works well for concise headings, captions, and system-like branding where a neutral sans is desired.
The tone is contemporary and matter-of-fact, prioritizing clarity over personality. Its compact proportions and straightforward geometry give it a utilitarian, technical feel that reads as efficient and modern rather than expressive or playful.
The design appears intended as a practical, space-efficient sans for contemporary communication, balancing geometric clarity with dependable readability. It aims to provide a consistent, no-nonsense typographic voice that holds up across short UI strings and longer blocks of text.
Round characters retain a near-circular silhouette, while straight-sided letters (E, F, H, N) emphasize a clean, engineered rhythm. The ampersand is simple and legible, and the figures match the letterforms with similarly uniform stroke and compact set width.